Are all graphic designers liars?

Turns out that it’s impossible. It is impossible to re brand tinned pies. They’re just horrible, horrible creations. I think, if the product is really that repulsive, maybe it should just be left to die in peace. I’ve tried different demographics, different packaging, shapes, sizes, but every time it come back to the elemental fact that we are dealing with a pie in a tin. A pie, in a tin. The only conceivable demographic that would ever even think about eating something as disgusting as a tinned pie are disgusting in themselves. Am I sincerely proposing that I can conceivably market tinned pies to the masses

I am re designing Fray Bentos tinned pies, which are an awful, awful product, and I’m trying to re brand them as some kind if super energy food, something an active person would want to eat when they get home from the gym, after playing a game of football. But I can’t get away from the fact that these are still pies in a tin. So, I guess the real thing to do is lie. Lie to the customers, trick unsuspecting browsers to part with their hard earned cash and buy a truly dreadful product, that I am putting my name on and vouching for. Maybe this is what graphic designers do. Are all graphic designers liars?