For my professional project, I intend to redesign a series of books, to be grouped together as a set. I have decided that I will be redesigning the books containing the works of the poet laureates from 1599 to present, one book for each poet. As the content of each vary from one another, each book cover can be designed independently, but there will need to be one aspect that unites the set. This could be either a common font or colour that features in the whole series.
As there has been twenty-three poets laureate to date, I will not be able to complete a full book for each author, but instead will design a set of book samples (BLAD (basic layout and design)) which will include a full print specification with paper types, type layouts, typography choices and colours, and the cover for each book, front and back, perhaps with a few pages of each, e.g. opening page.
Last year was a revolutionary time in the world of poetry; Elizabeth II elected the first female laureate. Ancient traditions are being dragged steadily into the 21st century, and I feel that the cases this tradition is held within should be redesigned accordingly.
My target audience will be people between the ages of eighteen and forty whom, perhaps, have yet to read the majority of the poets laureate works. As I will be modernising the covers I will be avoiding any classical artwork or typography. I will need to appeal to book collectors, perhaps numbering the books, or having an image, phrase or word along the spine that will inspire the collector to get the next book in the series.
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