Power Pies Part II

Brilliant, thank god that’s over. I didn’t think I’d be using maths on this course, but I guess Visual Communication is a more eclectic course than I had every imagined. I completed the design for my power pie tin, and when it came to applying the design to the tin, I realised that no matter how accurate my measurements were, there’s just no way I can fit it on the original tin. For the most frustrating three hours of my life I toiled over a scalpel and managed to put together a brand new tin, well, I guess you’d call this a cardboard. Anyway, long story short, old to new, completed.
. I looked closely at the packaging of protein and vitamin supplements and have used a visual language that would be appealing and familiar to the people who buy these products.
My target audience would be mainly men so I have used a lot of manly fonts and colours. Power Pies is branded across the front of the packaging in bold Impact, a big san serif font. There is a drop shadow behind the text to bring it out and make it jump off the page. I have used the italic text to convey the feeling of movement across the page, this also applies to the rounded arrow at the bottom that follows the curve of the tin. Black and red are manly colours, and help the design to be big and bold. Red and black are also the main colours used in protein supplement packaging.