Part of this course involves me completing a competition brief, either in a group or on my own. To stifle the daunting effect work tends to have on me, I have started on a brief with two of my closest working companions, known to some, but not all, as the two Sammies.
We have begun working on the D&AD graphic design book cover brief, where we are asked to redesign the cover of three failing H.G. Wells novels and from the list we chose: Tono-Bungay, Kipps and Mr. Polly.
Our first meeting consisted on Sammie Crane and I drinking tea and discussing ideas for the covers. We usually have very similar ideas graphically and find it very easy to work together. This time although our combined ideas were completely off the mark. We had managed to design a Penguin classic cover whereas the brief required the work to be neither Penguin or classic.
Luckily, when we arrived at Sam Harvey’s house with out obviously plagiarised ideas she slapped some sense into us, and we started looking around for more contempory ideas. We put together an theme that we were all happy with and a relatively short period of time, a foundation we could all take away and work on individually.
I think this group has such a successful dynamic is because we all respect each other both personally and as graphic designers, we all have fairly similar ideas as to what makes a good idea, and none of us are scared to share our opinions. When an idea is rubbish, there’s no beating around the bush and it gets deleted immediately. This helps greatly in weeding out the trash, leaving us with nuggets of pure gold.
See below the ideas thus far:
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